Business Platform Comparison

Business Platform Comparison

Note: for some of these, I've added affiliate links as an after thought.

  • A quick tour of MailChimp, Clickfunnels, MailerLite, Groove, Systeme, and Podia

Right Tool for the Job

When it comes to business platforms, there are a lot of options, and sifting through them can be a little overwhelming.


This is a documentation of my journey, finding the right solution for my business, and hopefully it will help you as well.


What I am looking for is not necessarily some fancy, flashy solution, but something that is simple, effective, and solid. Bonus points if it's not extravagantly expensive, but that's not the main focus.


Something with good support, that does not overwhelm with excessive features or confusing user interface, and that has good search engine optimization.


I am also looking to avoid having to connect a lot of different software products together. So finding an all-in-one solution, or at least most of one solution, would be ideal.


This is not intended to be a full review of each platform. There were certain ones, which, after finding a deal breaker for me, I moved on. Also, because these platforms are very expansive in their features, it would take a large amount of effort to compare them all leaf by leaf.

Podia

Podia is a digital website builder where creators can sell courses, webinars, digital downloads, and community in one place.

I did not spend a lot of time exploring Podia, but I do like that it allows you to create a member community. It is pretty simplistic, but workable.


Their pricing is a little more tricky than meets the eye. Having email subscribers is actually a paid add-on that's not part of their core plans. Note also that they do charge in addition to the usual 3% fee for credit card transactions for all plans except their top tier.



TrustPilot Rating:

podia review: 4.0 stars
Podia review - breakdown of ratings

WordPress

WordPress is a very flexible platform, and there are plugins for almost anything you could ever want to do with a website.


While I haven't used WordPress recently, I have used it a fair bit in the past. And I have paid close attention to numerous WordPress websites that I have used over the years. It's a very adaptable platform. But I stay away from it in general as it is notoriously slow (especially as your website and user-base grows), and prone to bugs on updates.


It's hard to say exactly what the cost is, because there are a lot of different options for hosting, and it will also depend on how many plugins you need.


Speaking of plugins, plugins is both a benefit and also a problem. With WordPress, you need plugins, lots of plugins, just to get some basic functionality like search engine optimization, speed improvements, etc.


With all of that, you have such a complicated mess as it grows that often times the complexity is so great, things becomes brittle.


On the plus side, there are a lot of WordPress developers, and so anytime you want help, it probably won't be too hard to hire someone.

Pros:

  • Extremely flexible
  • Wide market of developers
  • Plugins for Everything
  • Doesn't exponetially scale the price based on suscriber count

Cons:

  • Can be painfully slow
  • Buggy, prone to break on updates
  • Can be complicated to get everything setup
  • Plugins for everthing (Yes, both a pro and con in my opinion.)

    Great for having a lot of options, not so great for the brittleness and inconsistensy from having so many different development teams, and differing levels of quality and stability.

TrustPilot Rating:

wordpress review: 2.0 stars


Note:

You can use wordpress hosted by wordpress, but you are probably better off using 3rd party managed hosting.

MailChimp

MailChimp is a solid platform, but the pricing does get exponentially higher after 2,000 subscribers.


It does have some nice advanced features if you're on the top tier plans, where you can customize blocks of content in an email based on customer tags, for example.


The website builder seems pretty decent. Although personally I would prefer that it would have more options for customization. It's great if you like one of the templates they have, but if you want to pave your own, maybe not so much.


The user interface in general is rather polished. Being backed by a company like Intuit leaves it less likely for there to be software glitches.


Not being able to do a very in-depth look at MailChimp, I instead looked at the reviews over on sites like Trustpilot, and G2.


I don't think it has any options for building the course either. So not quite an all-in-one solution.


Here's what the customers on G2 have to say for pros and cons:

Groove.cm

If you ever want to see how to not do sales funnels, how to not do marketing, and how to not build a company, look no further than Groove.


It promises a lot of features, and it does seem that they started okay as a company. But after a couple years ago or so, customer support disappeared entirely.


Yet they still actively promote and try and sell their platform. They try and sell you on a lot of perceived value and future coming features, that continue to not show up.


There definitely is a market gap that some startup out there could fill if they're able to do what Groove tries to do, except for to do it well. Having everything you need under one roof without having to worry about finicky integrations, high price points, etc. would be a huge deal.


Just don't lie about your features, and try and sell people on an unsustainable lifetime offer.

TrustPilot Rating:

groove review: 2.6 stars
groove rating breakdown

Flodesk

Flowdesk is a great example of do one thing and do it really well. The main drawback is that it more or less only does the one thing.


Which is great if it happens to be the only one thing that you're after. It does not really have a web builder. What they have are pre-built templates, in which you can change the words, links and images. That's about it.


It does have some workflow and audience segmentation options, but it's all pre-built. There's not a lot of options for customizing things to be the way that you want them to be. It has a great pricing model and they don't change the price as your subscribers grow, which is a huge plus as compared to Podia, MailChimp, ConvertKit, and MailerLite.


This does not qualify as an all-in-one solution, but it's worth an honorable mention for their email and great pricing.


While looking at reviews for this product, it does seem that the customer service is lacking. I have not personally reached out to them myself to try it, though.

G2 Rating:

Flodesk review: 4.0 stars
flodesk rating breakdown

ClickFunnels

When it comes to all-in-one marketing platforms, ClickFunnels is the elephant in the room, and they are a leader in the industry.


They have ample supply of templates, training, and support for getting your product up and going. Recently they came out with 2.0 which has a lot of improvements over their classic edition.


I found their editor to be easy to use, and pretty flexible for building web pages and funnels.


They have invested a lot into the training and courses available on the platform. There is a huge vault of training material for almost anything you'd want to do to learn to grow your business.


The main drawback I see is if you are just starting out. $297 a month is small, when your an established business. It might be a bit large when you are still trying to get your first clients, however. (Yes, they also have a $97 per month plan, but it does not include email marketing. For that, you would need to use a third-party.)


You can also help promote your business by using affiliates with their backpack feature.


3/28/24 - Update: I have talked with a lot more people now that have used 2.0 and it does seem that the general consensus is that it's still pretty buggy, and not quite ready for prime time just yet.

Pros:

  • Great training for both their software, and running your business in general.
  • Easy-to-use editor for pages and funnels.
  • Large selections of templates.
  • Premote your business with affliates

Cons:

  • $297 per month might be a bit much for a young business.
  • Membership courses are a bit clunky in my experience, but they do get the job done.

TrustPilot Rating:

clickfunnels review: 4.5 stars
clickfunnel review breakdown

MailerLite

I ended up with less time than I would have preferred to explore MailerLite, but I'm impressed with what I've seen: Good page editor. Options for automation. Great customer support. Decent pricing for getting started.


Even though the price is based on the number of subscribers you have with MailerLite, it's still significantly less than both MailChimp and ConvertKit.


The page builder is very smooth and polished. There's a lot of flexibility. I'd say it's one of the best I've used in terms of ease of use and intuition.


It looks like they have decent options for automation that cover the basic needs.


Like Mailchimp, they unfortunately do not offer a course platform. So you would either need to build entirely yourself from scratch, as you would in WordPress, or else use a third party, such as Thinkific or Teachable.

Pros:

  • Quality User Experience and interface
  • Great Support.
  • Best page builder in my (limited) experience.
  • Decent automation options.

Cons:

  • While better pricing than MailChimp and ConvertKit, it does scale along with your suscriber count.
  • No course platform

TrustPilot Rating:

mailerlite review: 4.5 stars
mailerlite review breakdown

Systeme

After looking at all these different options, (and serveral others not worth bothering to mention here), this is a platform I've decided on for my business.


They have quality support, every single feature I was looking for, and then some.

Even though it's not instant feedback like some of the live chat supports on other sites, I was very impressed by the quality of service.


I've reached out to them several times and they've always gotten back to me within 24 hours. I even had reached out to them for a problem I had caused, unknowingly, and as they were checking my account, they found other unrelated problems and brought them to my attention along with help with how to fix them!


Their pricing blows everything else out of the water. Even on their free plan, their limits are very generous. It gives you more than some of the other paid options out there.


As an example, even their free plan allows for custom HTML and JavaScript, which is almost always a premium feature on other platforms, and makes it really easy to use custom or third party features, such as the discourse comments section below this blog post.


I am a firm believer in using the right tool for the job - price really isn't that big a consideration for me, (as long as it's not too extravagant) - but this very affordable pricing comes as a nice bonus, and It would be quite realistic for a person to get started growing their business for free up to 500 suscribers. And to scale it up to 5,000 suscribers for less than $20 a month.


Their builder is a really nice balance between simple, and capable. They allow you to save master blocks that update for everywhere on your website, and template blocks that you can use to quickly insert a general pattern for a blog or etc.


They have ample options for automation:

Systeme.io Review - List of Triggers.
Systeme.io review, list of actions.

And a nice way to see and manage all of your workflows:

systeme.io review - workflow example

They also have a built-in affiliate system like ClickFunnels. So if you want to employ your friends and neighbors to help you get your course started, they've got you covered. ;)


Really, I could go on for a long time about what I like about Systeme.io.


Want a blog?

They've got it covered.


Course Builder?

Top notch, and the most customizable I've seen anywhere.

Funnels, create free and paid community forums, invite assistents to help with content?

All check.


They also have video hosting, which is something not very common among the options. (Most make you use a third party, such as Vimeo, Wista, or Youtube. [Systeme allows for these also]).


One nice feature for anyone moving from a different platform, is that they will migrate you from your current platform for you on the unlimited plan, and any of the paid annual plans. I've not done this myself, but from the reviews I've seen, it can take a while. One metioned that it took a couple months and he would have prefered to do it himself in retrospect.


I really like Systeme.io, but that's not to say there are not any drawbacks. The user interface is not quite as polished as some, for example. In my opinion, the excellent walk-though videos and documentation make up for that, and the simplicity of it is nice.


The user forums, like Podia, are rather limited, but functional.


It also doesn't have massive market share and community way that Clickfunnels and MailChimp do. For me personally, though, this is a great solution for my business needs, and I'm a very happy customer.

Pros:

  • Wide feature set, my favorite all-in-one platform. (Video hosting, member courses, your own user forums for your community)
  • Best pricing I've seen anywhere.
  • Fantastic customer service.
  • Great automation options.

Cons:

  • Not as polished as some of the big competitors.
  • Smaller marketshare.

TrustPilot Rating:

Systeme.io review: 4.9 stars
systeme.io reviews breakdown

Go High Level

This one is a new on my radar, but I am amazingly impressed with what I've seen so far. More details to come as I try it out. Pretty sure this is going to be my new favorite!


The customer support is mind-blowing and blows everything else out of the water.


The feature list is very comprehensive. One I'm particularly excited about is the community feature, which looks like it will be much more feature rich and comprehensive than the competition in this space.

Pros:

  • Wide feature set
  • Great community feature set
  • Raving fan worthy customer support!

Cons:

  • (To Be Determined, stay tuned)
TrustPilot Rating:
podia review: 4.0 stars

Final Thoughts:

I decided to go with Systeme for starting out.

(EDIT: This will likely change to Go High Level in the near future. More details to come soon!)


My other favorites, if I had to chose something else:

MailerLite while small, and maybe ClickFunnels, once they get the bugs worked out and better customer service.


What do you think? Do you have another option you really like? What to hear more about a specific platform? Feel free to ask in the comment section below. :)

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